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Friday, April 15, 2011

Heidi Klum Stand Up 2 To Cancer PSA


Few people can make a sweatshirt look sexy — then again few people are supermodel mommy extraordinaire Heidi Klum. The former Victoria’s Secret Angel strikes a pose for cancer research in this new Stand Up 2 Cancer PSA released on Thursday.

Stand Up to Cancer is a charity organization that works with medical professionals all over the world to devise innovative treatments to fight deadly cancers as well as preventative medicine. Each September, the non-profit sponsors a multi-network, one-night-only telethon to raise funds and awareness about the disease. Now they’ve tapped Klum for the cause. Heidi’s “It’s Up2 All of Us to Stand Up to Cancer” campaign will debut on the pages of PEOPLE’s “World’s Most Beautiful” Issue, available nationwide this Friday.

“If you don’t want to be out, you can be in by joining me and the Stand Up to Cancer movement in the fight against cancer. Let’s all say Auf Wiedersehen (German for “goodbye”) to cancer together!” Heidi says.

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