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Saturday, April 2, 2011

Shah Rukh Khan Plugs Tension Mat Le Yaar


Shah Rukh Khan looked youthful and radiant at a presser to announce Kolkata Knight Riders' (KKR) "Tension Mat Le Yaar" campaign by Nokia at Hotel Taj Lands in Bandra, Mumbai on Friday, April 1.

The 45-year-old RA.One star and IPL team co-owner wore a black suit, blue Nokia tee, black embossed leather shoes, not to mention a thick black mane!

Nokia India renewed its contract as the main sponsor of the team KKR for the fourth year in a row.

Nokia and KKR have jointly announced their new promotional campaign -- 'KKR Tension Mat Le Yaar' which will be launched on April 5, just in time for the Gautam Gambhir led team's inaugural match scheduled for April 8

The campaign will use digital and mobile mediums for the fans to interact with the team.

The team's past three ad campaigns were titled 'Milan of villain', 'It's time to win' and 'Everybody can be a coach'.

Khan will be seen shaking a leg with Latin singer Shakira in a new music video for the team. The song has been scored by Salim-Sulaiman and sung by Pakistani singer Rahat Fateh Ali Khan.

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