Kim Kardashian is playing dead for a good cause — a new campaign to raise awareness for World AIDS Day and Keep A Child Alive.
The reality star joins celebs like Lady Gaga and Justin Timberlake in making a “Digital Life Sacrifice,” wherein they stop using Twitter and Facebook in an effort to raise awareness and money for Keep A Child Alive. Kardashian and others have shot provocative ads where they pose in coffins and have even filmed “last tweet and testament” videos. They will log off on Dec. 1 (World AIDS Day) and not sign back on until $1 million has been raised.
The event is organized by Alicia Keys, a global ambassador for the charity. Keys said no celebrity turned down her request to take part in the campaign. “Once I got people on the phone, and I was able to paint the concept for them, everybody was in,” she told UK’s Daily Mail.
Leigh Blake, president and co-founder of Keep A Child Alive, added, “We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?”
Keep a Child Alive is dedicated to providing life-saving treatment, care and support services to children and families affected by HIV/AIDS in Africa and India by directly engaging the global public in the fight against AIDS.
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