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Monday, March 14, 2011

Madhuri Dixit Scores New Brand Endorsement


Madhuri Dixit has scored another brand endorsement, and this time it is for a glamor beauty product.

She has been named brand ambassador for Comfort Liquid Conditioner, a premium product from Hindustan Unilever.

In February, Dixit, 45, had been announced brand ambassador for Neesa Basmati Rice from Bush Foods. It wasn't a glamor product, but it made other corporates aware of her potential. She filmed a commercial for the rice brand styled by Manish Malhotra.

According to Bollywood Hungama, the new endorsement deal involves a very large sum of money.

Dixit's bold return to showbiz as judge on the TV show Jhalak Dhikla Ja is now beginning to pay rich dividends. Besides brand endorsements, she has some film offers from big production houses, but this time she isn't in a hurry to sign on and is taking her time selecting a suitable role.

Her earlier comeback effort with Yash Raj Films' Aaja Nach Le in 2008 proved still born, despite the film receiving critical acclaim.

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