Hurley's knee length form hugging dress had ruching detail. She added to the glamour quotient with golden accessories - jeweled pink ribbon, strappy heels, chunky cuff bracelet in her left arm and hoop earrings.
The 45-year-old model and designer had her hair colored in two tones and styled in flirty waves.
She wore Elizabeth Pink Lip gloss, pink rouge and smoky eye makeup. Following the event at Bloomingdale's 59th Street Store in NYC, Hurley tipped her Twitter fans: "On the Estee Lauder counters worldwide, there are also jeweled pink ribbon pins at $12.50 and Elizabeth Pink lip gloss sets at $25." Hurley admits she loves makeup and would not compromise to look less than her best. To stay slim she follows a disciplined lifestyle - keeps check on what she eats and exercises regularly - to retain her bikini figure. The bikini designer still models for her own line. Hurley, a long time Estee Lauder Spokesperson and a breast cancer awareness campaigner for the company, stood on a chair to make her event launch speech at the store and Evelyn Lauder, daughter of Estee, followed suit. Estee Lauder will be lighting up 40 landmarks around the world over 24 hours as part of the Estee Lauder Breast Cancer Awareness campaign. "We're attempting to make a Guinness World Record: 'Most Landmarks Illuminated for a Cause in 24 hours'. Will know tomorrow if we succeed..." Hurley tweeted. Landmarks to be illuminated include the Taj Mahal in India, Empire State Building in New York and the Kuala Lumpur tower in Malaysia on October 1. "When we light the Empire State Building pink tomorrow we hope to set the record. We'll be there at 10am." Hurley added.
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