She’s always looking for ways to expand her empire, and Beyonce Knowles is getting ready to release a new line of temporary tattoos under her Dereon fashion label.
The “Crazy in Love” songstress and her mother Tina Knowles have teamed up with the Temptu makeup firm for the venture, and Tina says it’s going to be big.
“With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess.”
“We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”
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