Jessica Simpson looked her buxom best in a LBD from her own collection at Macy's in NYC on September 15.
The 30-year-old designer was there to launch her new collection of denims, shoes, sunglasses and bags. She was accompanied by boyfriend Eric Johnson.
Jessica looked stunning, spilling out of her dress that had cap sleeves, a revealing scoop neckline, and a silk rose appliqué detail on the right shoulder.
She accessorized with black stacked platform pumps, oval drop earrings, a cuff bracelet in her left arm, and a chunky ring in her right hand ring finger.
Her hair was styled in a sleek updo.
During her two hour appearance at the store, Jessica welcomed shoppers and signed autographs.
A day earlier, she had invited her Twitter fans to the event.
"Meet me at Macy's Herald Square from 7:30-9:30 and "show me your blues" by @JSCollection and I'll tweet your pic!"
She kept her promise and tweeted photos of women wearing her clothes, gushing how amazing they all looked in her denims.
"Everyone looks amazing in their denim! I'm so proud!" she tweeted from the venue.
Jessica was very happy with the response she received.
"What a great night!!! Thanks to everyone for coming out and supporting the line!" she tweeted later in the night.
It was an eventful day for Jessica for one more good reason, being Eric's 31st birthday; the couple celebrated the occasion at Lavo later in the evening.
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